:root {
  --bg: #0a0a0f;
  --bg-elevated: #12121a;
  --bg-card: #16161f;
  --fg: #e8e6e1;
  --fg-muted: #8a8880;
  --accent: #c9a84c;
  --accent-dim: rgba(201, 168, 76, 0.15);
  --accent-glow: rgba(201, 168, 76, 0.08);
  --border: rgba(255, 255, 255, 0.06);
  --font-display: 'Space Grotesk', sans-serif;
  --font-body: 'DM Sans', sans-serif;
  --max-w: 1120px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* ===== HERO ===== */
.hero {
  position: relative;
  padding: 120px 32px 100px;
  overflow: hidden;
  min-height: 90vh;
  display: flex;
  align-items: center;
}

.hero-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  position: relative;
  z-index: 2;
}

.hero-badge {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 3px;
  color: var(--accent);
  background: var(--accent-dim);
  padding: 8px 20px;
  border-radius: 100px;
  margin-bottom: 40px;
  border: 1px solid rgba(201, 168, 76, 0.2);
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(40px, 6vw, 72px);
  font-weight: 700;
  line-height: 1.08;
  letter-spacing: -2px;
  color: var(--fg);
  margin-bottom: 28px;
}

.hero h1 .accent {
  color: var(--accent);
  font-style: italic;
}

.lede {
  font-size: 19px;
  line-height: 1.7;
  color: var(--fg-muted);
  max-width: 620px;
  margin-bottom: 56px;
}

.hero-stats {
  display: flex;
  align-items: center;
  gap: 40px;
}

.stat {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.stat-number {
  font-family: var(--font-display);
  font-size: 48px;
  font-weight: 700;
  color: var(--accent);
  line-height: 1;
}

.stat-label {
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.5px;
  text-transform: uppercase;
}

.stat-divider {
  width: 1px;
  height: 48px;
  background: var(--border);
}

.hero-gradient {
  position: absolute;
  top: -40%;
  right: -20%;
  width: 800px;
  height: 800px;
  background: radial-gradient(circle, rgba(201, 168, 76, 0.06) 0%, transparent 70%);
  pointer-events: none;
}

/* ===== HERO VERTICAL PILLS ===== */
.hero-verticals {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 56px;
}

.vertical-pill {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  color: var(--fg-muted);
  background: var(--bg-card);
  border: 1px solid var(--border);
  padding: 8px 18px;
  border-radius: 100px;
  text-decoration: none;
  transition: color 0.25s, border-color 0.25s, background 0.25s;
}

.vertical-pill:hover {
  color: var(--accent);
  border-color: rgba(201, 168, 76, 0.35);
  background: var(--accent-dim);
}

/* ===== PROOF ===== */
.proof {
  padding: 100px 32px;
  background: var(--bg-elevated);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.proof-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.proof-label {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 3px;
  color: var(--accent);
  margin-bottom: 48px;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

.proof-card {
  padding: 40px 32px;
  border-radius: 12px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  transition: border-color 0.3s;
}

.proof-card:hover {
  border-color: rgba(201, 168, 76, 0.25);
}

.proof-icon {
  font-size: 14px;
  color: var(--accent);
  margin-bottom: 20px;
}

.proof-card h3 {
  font-family: var(--font-display);
  font-size: 22px;
  font-weight: 600;
  margin-bottom: 12px;
  color: var(--fg);
}

.proof-card p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* ===== SERVICES ===== */
.services {
  padding: 120px 32px;
}

.services-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.services-header {
  margin-bottom: 64px;
}

.services-header h2 {
  font-family: var(--font-display);
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  margin-bottom: 20px;
}

.services-sub {
  font-size: 18px;
  color: var(--fg-muted);
  max-width: 560px;
  line-height: 1.65;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}

.service-card {
  padding: 40px;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  position: relative;
  transition: border-color 0.3s, transform 0.3s;
}

.service-card:hover {
  border-color: rgba(201, 168, 76, 0.2);
  transform: translateY(-2px);
}

.service-card.featured {
  border-color: rgba(201, 168, 76, 0.3);
  background: linear-gradient(135deg, var(--bg-card) 0%, rgba(201, 168, 76, 0.04) 100%);
}

.service-tag {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 2px;
  color: var(--accent);
  background: var(--accent-dim);
  padding: 5px 14px;
  border-radius: 100px;
  margin-bottom: 20px;
}

.service-card h3 {
  font-family: var(--font-display);
  font-size: 24px;
  font-weight: 600;
  margin-bottom: 12px;
  color: var(--fg);
}

.service-card p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
  margin-bottom: 24px;
}

.service-price {
  font-family: var(--font-display);
  font-size: 16px;
  font-weight: 600;
  color: var(--accent);
}

/* ===== EDGE ===== */
.edge {
  padding: 120px 32px;
  background: var(--bg-elevated);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.edge-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.edge-content h2 {
  font-family: var(--font-display);
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -1px;
  margin-bottom: 56px;
}

.edge-points {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 40px;
}

.edge-point {
  display: flex;
  gap: 24px;
  align-items: flex-start;
}

.edge-number {
  font-family: var(--font-display);
  font-size: 14px;
  font-weight: 700;
  color: var(--accent);
  min-width: 32px;
  height: 32px;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--accent-dim);
  border-radius: 8px;
  flex-shrink: 0;
}

.edge-text h4 {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 6px;
  color: var(--fg);
}

.edge-text p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* ===== CLOSING ===== */
.closing {
  padding: 140px 32px;
  text-align: center;
  position: relative;
  overflow: hidden;
}

.closing::before {
  content: '';
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, var(--accent-glow) 0%, transparent 70%);
  pointer-events: none;
}

.closing-inner {
  position: relative;
  z-index: 2;
  max-width: 680px;
  margin: 0 auto;
}

.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(32px, 5vw, 52px);
  font-weight: 700;
  line-height: 1.12;
  letter-spacing: -1.5px;
  margin-bottom: 24px;
}

.closing-text {
  font-size: 18px;
  color: var(--fg-muted);
  line-height: 1.7;
  margin-bottom: 48px;
}

.closing-certs {
  display: flex;
  gap: 12px;
  justify-content: center;
  flex-wrap: wrap;
}

.cert {
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 500;
  color: var(--fg-muted);
  background: var(--bg-card);
  border: 1px solid var(--border);
  padding: 8px 18px;
  border-radius: 100px;
}

/* ===== CTA BUTTON ===== */
.cta-btn-primary {
  display: inline-block;
  padding: 16px 36px;
  background: var(--accent);
  color: #0a0a0f;
  border-radius: 8px;
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 700;
  text-decoration: none;
  letter-spacing: 0.3px;
  transition: opacity 0.2s;
  white-space: nowrap;
}
.cta-btn-primary:hover { opacity: 0.85; }

.hero-cta {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}

.cta-note {
  font-size: 13px;
  color: var(--fg-muted);
}

/* ===== FOOTER ===== */
.site-footer {
  padding: 48px 32px;
  border-top: 1px solid var(--border);
}

.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-brand {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 700;
  color: var(--fg);
}

.footer-meta {
  font-size: 14px;
  color: var(--fg-muted);
}

/* ===== VERTICAL SECTIONS ===== */
.vertical {
  padding: 120px 32px;
  border-top: 1px solid var(--border);
}

.vertical.alt {
  background: var(--bg-elevated);
}

.vertical-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.vertical-eyebrow {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 3px;
  color: var(--accent);
  margin-bottom: 28px;
}

.vertical-headline {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 700;
  line-height: 1.12;
  letter-spacing: -1px;
  color: var(--fg);
  margin-bottom: 20px;
}

.vertical-sub {
  font-size: 18px;
  color: var(--fg-muted);
  max-width: 680px;
  line-height: 1.65;
  margin-bottom: 64px;
}

/* Two-column layout: problems left, vision right */
.vertical-columns {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  margin-bottom: 80px;
  align-items: start;
}

.problems-label,
.vision-label {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 2.5px;
  color: var(--fg-muted);
  margin-bottom: 32px;
}

/* Problems list */
.problems-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 28px;
}

.problems-list li {
  display: flex;
  gap: 16px;
  align-items: flex-start;
}

.problem-icon {
  color: var(--accent);
  font-size: 8px;
  flex-shrink: 0;
  margin-top: 8px;
}

.problems-list strong {
  display: block;
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 6px;
}

.problems-list p {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.6;
  margin: 0;
}

/* Vision cards */
.vision-cards {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.vision-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 28px 28px 24px;
  transition: border-color 0.25s;
}

.vertical.alt .vision-card {
  background: var(--bg);
}

.vision-card:hover {
  border-color: rgba(201, 168, 76, 0.25);
}

.vision-icon {
  font-size: 11px;
  color: var(--accent);
  margin-bottom: 14px;
}

.vision-card h4 {
  font-family: var(--font-display);
  font-size: 16px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 8px;
}

.vision-card p {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.6;
  margin: 0;
}

/* 30-day deliverables */
.thirty-days {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 48px 48px 40px;
  margin-bottom: 48px;
}

.vertical.alt .thirty-days {
  background: var(--bg);
}

.thirty-label {
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 2.5px;
  color: var(--accent);
  margin-bottom: 36px;
}

.thirty-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}

.thirty-item {
  border-left: 2px solid var(--border);
  padding-left: 20px;
}

.thirty-num {
  display: block;
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 1px;
  color: var(--accent);
  text-transform: uppercase;
  margin-bottom: 10px;
}

.thirty-item p {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.6;
  margin: 0;
}

/* Vertical CTA row */
.vertical-cta {
  display: flex;
  gap: 20px;
  align-items: center;
  flex-wrap: wrap;
}

.cta-primary {
  display: inline-flex;
  align-items: center;
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 600;
  color: var(--bg);
  background: var(--accent);
  padding: 14px 32px;
  border-radius: 8px;
  text-decoration: none;
  transition: opacity 0.2s, transform 0.2s;
  letter-spacing: 0.2px;
}

.cta-primary:hover {
  opacity: 0.88;
  transform: translateY(-1px);
}

.cta-secondary {
  display: inline-flex;
  align-items: center;
  font-family: var(--font-display);
  font-size: 14px;
  font-weight: 500;
  color: var(--fg-muted);
  text-decoration: none;
  border-bottom: 1px solid var(--border);
  padding-bottom: 2px;
  transition: color 0.2s, border-color 0.2s;
}

.cta-secondary:hover {
  color: var(--accent);
  border-color: var(--accent);
}

/* ===== PROOF OUTCOMES CARDS (per-vertical "What changes" block) ===== */
.proof-outcomes {
  background: var(--bg-card);
  border: 1px solid rgba(201, 168, 76, 0.18);
  border-radius: 16px;
  padding: 40px 44px 36px;
  margin-bottom: 64px;
  position: relative;
}

.vertical.alt .proof-outcomes {
  background: var(--bg);
}

.proof-outcomes-label {
  font-family: var(--font-display);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 3px;
  color: var(--accent);
  margin-bottom: 28px;
  text-transform: uppercase;
}

.proof-outcomes-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 28px;
}

.proof-outcomes-list li {
  display: flex;
  gap: 18px;
  align-items: flex-start;
}

.po-bullet {
  color: var(--accent);
  font-size: 9px;
  flex-shrink: 0;
  margin-top: 6px;
  opacity: 0.85;
}

.proof-outcomes-list strong {
  display: block;
  font-family: var(--font-display);
  font-size: 15px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 6px;
  line-height: 1.35;
}

.proof-outcomes-list p {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.62;
  margin: 0 0 6px;
}

.po-footnote {
  display: block;
  font-size: 12px;
  color: var(--fg-muted);
  opacity: 0.6;
  line-height: 1.5;
  margin-top: 4px;
  font-style: italic;
}

/* ===== RESPONSIVE ===== */
@media (max-width: 768px) {
  .hero {
    padding: 80px 20px 60px;
    min-height: auto;
  }

  .hero-stats {
    flex-direction: column;
    align-items: flex-start;
    gap: 24px;
  }

  .stat-divider {
    display: none;
  }

  .proof-grid {
    grid-template-columns: 1fr;
  }

  .services-grid {
    grid-template-columns: 1fr;
  }

  .edge-points {
    grid-template-columns: 1fr;
  }

  .footer-inner {
    flex-direction: column;
    gap: 12px;
    text-align: center;
  }

  .proof, .services, .edge {
    padding: 80px 20px;
  }

  .closing {
    padding: 100px 20px;
  }

  .vertical {
    padding: 80px 20px;
  }

  .vertical-columns {
    grid-template-columns: 1fr;
    gap: 48px;
    margin-bottom: 48px;
  }

  .thirty-grid {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .thirty-days {
    padding: 32px 24px;
  }

  .vertical-cta {
    flex-direction: column;
    align-items: flex-start;
  }

  .proof-outcomes {
    padding: 28px 20px 24px;
    margin-bottom: 48px;
  }

  .hero-verticals {
    flex-direction: column;
    gap: 8px;
  }
}